#175, Dr Falguni Vasavada Oza, Marketing Maestro of MICA

By Faces of Rajkot, February 10, 2016

What happens in Corsica stays in Corsica but, what happens on social media, stay on Google forever! Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand. I would like to tell you something about social media. LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know. All this provide a wonderful platform to learn new things, discuss social problems but what we trend is Deepika Padukone wardrobe malfunction.

My friends call me “Social Media Queen”, “M3” (Marketing Maestro of MICA) with love and legally known as Dr. Falguni Vasavda Oza. I have done Ph.D. in Advertising so you can say I am the doctor of marketing. Yes, I know how to treat market in up and down situations and I take full advantage of social media for this because, marketing is no longer about the stuff you make, but about the stories you tell. Again it is a risky platform too. For an instance, If you make customers unhappy in the physical world, they might each tell 10 other friends. If you make customers unhappy on the Internet, they can tell 5,000 friends. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Let’s talk about Rajkot, I love that. I am double gold medallist working as an Associate Professor, the Head of the Marketing Area and the Chairperson of Online Programmes at MICA. Prior to MICA, I had worked with the MBA Department of Saurashtra University and Christ College. Oh my God, how I miss those days. I just love to see colourful students all around in the morning, curious to learn new things, desperate to enter in the world of business and money.

Word-of-mouth marketing is a crucial component of organic growth for start-ups and one of the primary ways that Rajkot has grown up over the years and is a solid candidate for a business university. The best example of marketing is February days, a perfect marketing gimmick; love happens every day. . Falling in love is like finding a part of you that you didn’t realize was missing. Isn’t it?

Keep loving Rajkot.